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What Reason For Your Brand Should Be Using Instagram

Instagram is a photo and video-sharing social networking service owned by Facebook, Inc. It was created by Kevin Systrom and Mike Krieger, and launched in October 2010 exclusively on iOS.

A version for Android devices was released a year and 6 months later, in April 2012, followed by a feature-limited website interface in November 2012, and apps for Windows 10 Mobile and Windows 10 in April 2016 and October 2016 respectively.

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The app allows users to upload photos and videos to the service, which can be edited with various filters, and organized with tags and location information. An account’s posts can be shared publicly or with pre-approved followers. Users can browse other users’ content by tags and locations, and view trending content. Users can “like” photos, and follow other users to add their content to a feed.

Instagram is no more a social media platform that trends among teenagers. It has become one of the biggest online platforms for business. Around 34% of the US owns an Instagram account and comes right after Facebook. The portal gives you unique opportunities for business that need to reach a target market with visual content. Check out the reasons why you must consider Instagram to get through to opportunities

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1. Second most popular

As per comScore research, internet users spend more than 12 billion minutes on this app every month. While Facebook takes away around 230 billion minutes at an average, it still is the second most popular platform. Businesses can dominate their niche, post-image-centric content, and more.

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2. Easy to grab attention

Since Facebook is much bigger a platform, it is tougher to get people to navigate to you. Small businesses prefer Instagram because the platform gives them an amazing opportunity to build an audience. Around 9% of small businesses in the US use this platform to share more about the company. They connect with influencers to promote their products and services. They sponsor their posts for a low budget and get more likes and views.

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  1. A unique way to augment brands

Visual content is one of the easiest ways to grab attention. You need to decide how you want to promote your brand. You can share images and videos on Instagram, as the platform is primarily for these two file types. You can convey your messages, mood, and relate it what you try to sell. It is an easy way to connect with people and more streamlined than Facebook.

  1. Drives sales

If you get more followers with the help of instafollowfast you can reach out to more people. They will know what you do and what you sell. Your posts will attract them and they will connect with you for products and services. Instagram referrals are huge as stated by Shopify and Polyvore.

  1. Visual content dominates

Visual content is the most dominating aspect of social media right now. It is the most essential tactic to optimize social media content. You need to keep your Instagram followers engaged with posts, quotes, graphic designs, and more. The more they like your content, they more they follow you. It also navigates more people and likes.

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  1. No filtered feed

Facebook is so wide that once you refresh the page, you can’t find the post you just saw. This isn’t same for Instagram. No matter how many people you follow, you’ll be able to see the recent posts made by people. It gives you the assurance that your content will be seen. The platform follows chronology and shows everyone’s posts equally.

  1. On-going sharing

Instagram is the best platform for on-going sharing as you can share posts directly to Facebook, Twitter, and Tumblr. This means, you don’t need to individually share your posts in each of these accounts.

  1. Highest conversion rate

Direct sales are not the primary benefit of social media, but you get an amazing conversion rate from Instagram. Shopify stated that around 1.08% of visitors from Instagram buys the product they see. This means 1 out of 100 visitors purchase a Shopify product when they reach out through Instagram.

The amount is set to get greater with time, so it is smart to invest in making an Instagram profile right now. There are many people who start a business on Instagram like it is an e-commerce brand. You can also promote your business in the platform and increase conversion rate.

So, what do you think about this? Simply share all your views and thoughts in the comment section below. For the latest tech,social media news and reviews, follow firebebble.com on Twitter, Facebook and Instagram

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