Home Social Good Vodafone Sakhi – Making India’s women bold,fearless and brilliant

Vodafone Sakhi – Making India’s women bold,fearless and brilliant

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Vodafone Sakhi – Making India’s women bold,fearless and brilliant

Vodafone is a British multinational telecommunications conglomerate, with headquarters in London. It predominantly operates services in the regions of Asia, Africa, Europe, and Oceania. Among mobile operator groups globally, Vodafone ranked 4th (behind China Mobile, Bharti Airtel and Vodafone Idea) in the number of mobile customers (313 million) as of 2018

Vodafone owns and operates networks in 25 countries, and has partner networks in 47 further countries. Its Vodafone Global Enterprise division provides telecommunications and IT services to corporate clients in 150 countries.[

Concerns regarding women’s safety have always been there and given the current times that we are living in, and the fact that women are going out of their homes more than ever before, measures to safeguard them have become even more imperative. Women are now working in every profession – even those that demand them to work till late in the night; they are traveling more for leisure, work and for the daily chores. But, have we been able to provide them with a safe and free environment to grow and flourish?

Having pondered upon this question for a while now, Vodafone Idea Limited decided to do something substantial and recently launched a mobile-based safety service called Vodafone Sakhi. This first-of-its kind pan-India service has features such as Emergency Alerts, Emergency Balance, and Private Number Recharge, all of which will be available to Vodafone’s women customers using Vodafone pre-paid services.

In order to ensure maximum reach, the telecom service provider has launched this service for both smartphones as well as feature-phones. The Sakhi service will work even if there is no balance in the phone and also in the absence of internet connection. Vodafone Sakhi was launched by none other than Indian Badminton champion, P V Sindhu. She emphasised on the burning issue of women’s safety in India and that succumbing to societal pressures of staying indoors is not the solution.

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How it Works

The Sakhi safety service is very simple to use. It has a three-pronged approach towards safeguarding women in a situation where they are alone and need help. All one needs to do to become a Vodafone Sakhi is to dial 1800123100 (toll-free) to activate the free of cost service and register 10 emergency contact numbers.

  1. Emergency Alerts – In case of an emergency, location alerts can be sent to 10 pre-registered contacts. This way, the user can send out the location where she is and the same will pop up on the phones of the near and dear ones.
  2. Emergency Balance – Offers 10 free minutes to call during emergencies, even with zero talk time balance in the phone. So, if caught in a situation where the phone balance is zero, the user need not fret and can contact her friends/ family members.
  3. Private Number Recharge – Provides a dummy 10-digit number to ensure the privacy of mobile number during recharge at retail outlets. This ensures that nobody misuses the personal mobile number at mobile recharge shops.

Vodafone Sakhi is a 360’ national marketing campaign aimed at driving awareness about women’s safety across the country. A thematic film, celebrating the overcoming of inhibitions by a young girl with the inspiring message of “Ab Rukein Kyun?” marks the launch of the campaign.

Besides, Bollywood singer Neha Kakkar has also sung a special song for ‘Ab Rukein Kyun’? The campaign stands to empower our women and work towards their dreams without any fears and urges each one of them to participate in this movement of change.

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