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Top 5 Reasons For Your Business Invest in Video Marketing

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Top 5 Reasons For Your Business Invest in Video Marketing

Marketing communications uses different marketing channels and tools in combination: Marketing communication channels focuses on any way a business communicates a message to its desired market, or the market in general. A marketing communication tool can be anything from: advertising, personal selling, direct marketing, sponsorship, communication, promotion and public relations

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1. Build Engagement

Visual content is a great way to invite your customers into a conversation which is why Instagram has been such a useful business tool. But videos take engagement a step further than a simple photo. With live streaming, you can have a representative interact with your customers and engage.

Whether you’re a well-established business or a startup, you need a video marketing strategy, and you should invest in this type of marketing. Youtubers are proof that video marketing can be a major game changer for companies, look at the entire premium makeup industry compared to what it was five or ten years ago.

With a short video, you can have multiple calls to action, give useful information and interact with your customers.

2. Develop Your Brand

It’s all good on paper that your business is reliable, eco-friendly, and a long list of other values. But, when do you discuss these values and goals with your customers and how do they know your level of commitment?

Videos can highlight how your employees and daily business activities feed into business goals and use your companies’ values. In other words, video marketing is a great way to develop your brand.

3. Explain Away

How do you explain how to use a product, or how to use a product best? Explainer video production allows companies to show their products or services in motion without having a terrible “does this thing work” video floating around YouTube. Instead, take the opportunity to put together an animated short that shows the successful use of your products with a narrative that fits your brand.

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4. Keep People on Your Site

Although most video viewing happens on sites like Facebook and YouTube, a video on your website can keep your visitors for minutes longer. There’s no question that the longer someone spends on your site, the more likely you are to make a sale. Investing in video marketing can play a significant role in your marketing plan.

5. Boost Your Exposure, Gain Leads and Increase Sales

Of course, every aspect of marketing hopes to achieve exposure, lead generation, and sales increases but, video marketing is a bit different. The thing is that video marketing is proven to increase website traffic organically and produce more conversions. Ideally, you would post the one video on a variety of places where it can reach people that may need your product but be out of your marketing strategies initial reach.

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So, what do you think about this? Simply share all your views and thoughts in the comment section below. For the latest tech,social media news and reviews, follow firebebble.com on Twitter, Facebook and Instagram



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