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How to Setting Up Instagram for Business

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How to Setting Up Instagram for Business

Instagram is a photo and video-sharing social networking service owned by Facebook, Inc. It was created by Kevin Systrom and Mike Krieger, and launched in October 2010 exclusively on iOS.

A version for Android devices was released a year and 6 months later, in April 2012, followed by a feature-limited website interface in November 2012, and apps for Windows 10 Mobileand Windows 10 in April 2016 and October 2016 respectively.

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And of course with this kind of numbers businesses are scrambling for the best hashtags for the opportunity to dominate Instagram search.

It is reported that Instagram now has over 1 billion monthly active users. A simple search for the Instagram hashtag shows it currently appears in over 287 million posts.

Besides hashtags for likes there are a number of other areas to pay attention to when setting up Instagram for your business. In this post we touch some of these areas including hashtags for Instagram, but before that discuss why Instagram is important for business.

 

Why Instagram For Business?

Instagram can help your business scale because of it’s huge user base. By maximizing its visual capabilities you can grow your fan base and project your brand image using features like Instagram hashtags which influence visibility and discoverability.

In case you are still wondering if Instagram can help boost your business, you should know there are over 8 million business profiles on Instagram, and 80% of all Instagram users follow a business on the social media network.

An Instagram business profile is a bit different from your regular profile, it has an ‘insights’ data tab, which is data gathered about audience’s demographic, your post reach, best hashtags,engagement, impressions, etc.

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But most of all is the ability to post sponsored ads using the business profile. Using the right hashtags for likes and insights data you can monitor and assess what goes on with each content you post, sponsored or otherwise.

Some Essential Instagram Statistics For Business Entrepreneurs

Following are some insightful Instagram facts and figures:

Google Trends Chart of Instagram, 2004-Date

Within the last 8 years since launch, Instagram has recorded considerable growth judging by the rising search activity as seen in the charts below.

Everything from hashtags for likes, Instagram stories, highlights, IGTV, etc have contributed to this growth in girth.

 5 Things To Consider When Setting Up Your Business Instagram Page

Following are key areas to pay close attention to when setting up your business’ Instagram profile.

1. Username

Your username is your business identity, it is the first thing a person sees and how new people will find you on Instagram. It is the @username you see on account profiles.

An Instagram username could include letters, numbers and underscore to separate between words, but no extra characters.

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Because some names are already taken you should try to make yours as close to the business name as possible, you could add a simple word before or after the business name that in some ways correlate with the business brand. For example, a fitness brand named after its founder Sarah Cain could use the handle @activesarah or @fit_sarah for its business name if the handle @sarahcain is already taken.

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A separate section displays the full name of your liking but the @username handles are how people really identify you.

2. Bio

The bio is the first impression of you a customer gets when they visit your profile. It is the little description at the top of your Instagram profile which doesn’t exceed more than 150 characters. And the only clickable link on Instagram goes there too.

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But used well you will be surprised how much information you can display in that small space. @nike for instance displayed a simple quote associated with their brand image, along with their famous ‘Just do it’ slogan and web address.

Some businesses write a short description of what they do, and some short quote like Nike did, a website address, a physical address, contact information and so on.

Anything is possible on the bio, just be creative with it.

3. Captions/Descriptions

Before you post anything you have to think long and hard what your caption is going to be. Have a strong caption to go with the images and videos you are going to post, ones that will describe fully what you are trying to sell or communicate with your audience.

Be descriptive, make it plain and simple. And also use best hashtags possible.

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4. Hashtags

The best Instagram hashtags increase the chances of you or your business being found. Using relevant hashtags direct the right audience to your profile and posts.

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For instance a graphic design agency could use the following Instagram hashtags #graphicdesign #design #photo #uxdesign, #photoediting, etc. Try to use at least 3-9 Instagram hashtags per post, and have one or two that are unique to your business. It is reported 88% of brand posts include at least one Instagram hashtag.

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5. IGTV

IGTV is Instagram’s long form video streaming app, a stand-alone app also embedded in the main Instagram app which was officially launched June this year.

Instead of the regular Instagram one-minute videos IGTV lets you post videos up to ten minutes or one hour long for some accounts, has a pause and play function and is shot in vertical format or portrait mode.

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For businesses that depend on video content this is especially useful. It is still new and not as marketable as the other elements on this post but still packs a punch. Some IGTV posts have recorded millions of views and sparked off conversations.

Conclusion

Instagram’s emergence is an opportunity no business owner or marketer would pass up. The numbers don’t lie, Instagram with it’s billions of users is the perfect place to showcase your products and services.

From a simple photo sharing app into what it is today, Instagram has really built up it’s portfolio and aiding businesses.

So, what do you think about this? Simply share all your views and thoughts in the comment section below. For the latest tech,social media news and reviews, follow firebebble.com on Twitter, Facebook and Instagram

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