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How To Build Strong Relationships With Online Influencers

Influencer marketing  is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential customers, and orients marketing activities around these influencers.

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The brands have realized the potential of influencer marketing and so they contact the reliable online influencers who have a feed relevant to the services provided by them. They offer freebies or monetary benefits to the influencers and they promote the brand in their posts, videos or pictures.

This is an innovative and better way of marketing as the influencers have a very high level of audience trust. The internet bloggers and social media influencers sound more authentic and real than the celebrities. Viewers see the influencers as one of their own kind who actually uses the products they are endorsing.

Social media came as the means of information exchange and entertainment. It had hardly been envisioned that it will grow to be such an influential ground for marketing and brand building. Now, the social media platforms like Facebook, YouTube, Instagram and Twitter have become the primary tools for brand promotion with the help of online influencers.

Long gone are the days when celebrities could influence the way consumers behave. Now, the videos, reviews and recommendations of the online influencers are on a hit and it is very important for brands to collaborate with these influencers to promote themselves in front of the right audience. Here are 8 powerful ways in which brands can communicate with the online influencers and build strong relationships.

Attend Events Where Influencers Are Going To Be Present

Online influencers are very much interested in networking and always look for a chance to create more connections. There are various events and bloggers’ meets where they come and post the event pictures. If your brand wishes to come in good terms with online influencers, attend the events with them and have a one-to-one conversation. You can also organise such events on behalf of your brand and invite the influencers for a meet. Explain your business model, your brand’s vision, how your product can make a difference in lives and why the influencers should introduce your brand to their followers. Most of the times, the brand may not get a direct promotion, but if your name is associated to the influencer in any way, the relationship thus created goes a long way.

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Cross promote them on your platform

All the influencers want an increase in their followers base. If you give them attention on your page or mention their name in any way, they will surely reply to you and the conversation there can help in building a strong relationship. Some influencers also repost your post with simple captions and this will draw traffic to your page as well. Tagging the influencers on your post is also a nice tactic of strengthening your social media presence.

Show the influencers that you care

One basic way of retaining yourself in the mind of the influencers is by showing them that you care. Whenever they post something, like it, react to it or drop a nice comment. It can even be a generalized comment if you have to cater to a large number of influencers, but such small acts help in gaining the trust of the influencers. Most brands also have community managers who look after their online relationship with their clients and the bloggers.

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Negotiate well

Many good relationships are ruined, spoiled if the monetary issues are not handled well. Hence, to manage your influencers nicely, the first step is talking clearly about all the prospects. Discuss your expectations properly and notify them of all the deliverables, fees and terms and conditions. Leave no scope for confusion and this way, you will be able to maintain a healthy relationship with all the influencers.

Give them special privileges

Another great tactic for influencer marketing without shedding huge investment. Even when the influencers are not promoting your brand, give them small tokens of appreciation and give other privileges which will earn their trust in your brand. They can post simple stories of those gifts and thus gain you more viewership without even investing much into it. This will also make them feel special and at the end, the additional access will result in their loyalty towards your brand.

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Come up with creative ideas

Pop culture is the new trend where social media is filled with solid shades and pastel colors. These colors can be used to come up with creative ideas and to attract the influencers towards a bright feed. All the social media influencers are very much interested in ideas which can make them look stand out and hence, they will automatically be interested in promoting your brand.

creative social media ideas

Organise photoshoots

Photos make a big part of the online presence of any influencer and they always look for opportunities which can benefit their online image. If you organize photoshoots and make the influencers pose with your products in any way, then you have aced the skill of making good bonds with the influencers. The same picture will go on their feeds and increase the fame of your products.

Feature them

From time to time, keep on featuring the online influencers with whom you have worked in past or you wish to work in future. Your past record is important in making the new influencers see your brand in a specific way. This is why it is important to feature the influencers. Also, use your own hashtags which when used further, can increase the crowd on your page.

With these small tricks and better management of communication with the influencers, brands can actually ace in the game of influencer marketing. They create nice bonds with them and mutually benefit each other. It must be remembered that the influencers are not only there to promote the products or services of your brand. The influencers are important for creating a good online presence of the brand.

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It gets more of a personal relationship with the influencers and hence, you must respect their time and need for space. Explain your ideas well to them and see your imagination being catered to the right audience. Also, keep in mind that you have to choose only those influencers who have a similarity of interest with your brand.

These are the simple ways by which you can choose the most appropriate influencers and then serve them in the best possible way, to create a strong relationship which goes a long way.

I tried to talk about almost all the important points but if you have any query then send them to me through this contact page.

By the way, have you ever worked with online influencers? What are your thoughts? Do you have better suggestions? Any other trick that works great for your brand?

So, what do you think about this? Simply share all your views and thoughts in the comment section below. For the latest tech,social media news and reviews, follow firebebble.com on Twitter, Facebook and Instagram

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