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Google Adwords Introduced Latest Keyword Planner Tool

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Google Adwords Introduced Latest Keyword Planner Tool

Google Ads (previously Google Adwords effective on July 24, 2018) is an online advertising service developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, and video content within the Google ad network to web users. Google AdWords’ system is based partly on cookies and partly on keywords determined by advertisers.

Google uses these characteristics to place advertising copy on pages where they think it might be relevant. Advertisers pay when users divert their browsing to click on the advertising copy. Partner websites receive a portion of the generated income.

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AdWords has evolved into Google’s main source of revenue, contributing to Google’s total advertising revenues of USD $95.4 billion in 2017. AdWords offers services under a pay-per-click (PPC) pricing model. Although an advanced bidding strategy can be used to automatically reach a predefined cost-per-acquisition (CPA), this should not be confused with a true CPA pricing model.

Google Adword has recently released a new version of its keyword planner tool which users can access in the new AdWords experience. The new feature added in keyword planner will help advertisers collect additional data from their search campaigns.

Here are some new features added by Google to the new version of Keyword Planner.

  • Ability to add keywords in bulk
  • Get an overview of forecasts in one place

Google has also made some aesthetic changes, in line with the look and feel of the new AdWords experience. This new version also includes an estimate of how keywords it will impact performance, including a max Cost per click metrics. Now device and location breakdown are also available without having to click through to various menu tabs.

READ  AdSense All Policies In One Guide

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