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Facebook Using Your Phone Number For Targeted Ads

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Facebook Using Your Phone Number For Targeted Ads

Facebook is an American online social media and social networking service company based in Menlo Park, California. Its website was launched on February 4, 2004, by Mark Zuckerberg, along with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes.

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Facebook has more than 2.2 billion monthly active users as of January 2018. Its popularity has led to prominent media coverage for the company, including significant scrutiny over privacy and the psychological effects it has on users.

In recent years, the company has faced intense pressure over the amount of fake news, hate speech and depictions of violence prevalent on its services, all of which it is attempting to counteract.

The Cambridge Analytica scandal has alerted users to privacy issues and especially to show the users of the social network giant Facebook that their data is not always accessible and are easy to obtain from third parties.

There is, however, a new problem that the social network giant Facebook has to deal with. According to what has been discovered, the social network giant Facebook will be using users’ phone numbers to send advertisements, even the numbers indicated for 2-factor authentications.

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It was based on an investigation made that it was discovered that the social network giant Facebook uses the data we provide for other purposes, violating clear rules outside, and incorporating them into the user profile.

Specifically, the problem is the phone number that users can provide in two different situations. In the first, the phone is provided with the other data, and in the second, when it is used for 2-factor authentication, it is not explicit that it can be used for advertising presentation.

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By including this number, provided for security, in the users’ profile, it is then used for advertising purposes and to share with other partners and companies, also engaged in the presentation of advertising.

In addition to this new method, the social network giant Facebook is also collecting these phone numbers from the users’ calendar, then associating them with the profile of the other users.

Facebook’s defense

Once the problem was known, the social network giant Facebook responded and explained that in its understanding it is not violating any rule or making an improper use of the mobile number.

The social network giant Facebook is sure that the information passed on to users is clear about how they use the data they collect and how they use it. It further alleges that all such personal data can be queried, deleted or changed in the user account management area.

The solution Facebook recommends

To avoid the situation that has now been found, the social network giant Facebook has a simple solution and should be used by all who do not want their phone number on the platform of the social network giant Facebook.

This involves turning off phone-based on 2-factor authentication. It is true that the number is no longer accessible by the social network giant Facebook, but at the same time the user is vulnerable and exposed.

This is one more problem that the social network giant Facebook will have to deal with. The security mobile number was not supposed to be included in the user profile and thus be exposed. Even worse is that the social network giant Facebook is spreading it within its advertising partners.

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